6/21/2023 0 Comments Contagious book review![]() ![]() Looking at our digital age, one would think that a lot of word of mouth is happening online. In the book "Contagious: How to build Word of Mouth in the Digital Age" (Simon & Schuster, 2013) he shares his insights and illustrates a bunch of fascinating ways of how and why stories go "viral". ![]() Fortunately for us, he's also a bestselling author with the talent to convert hard science into language we can all understand. Jonah Berger is a social scientist, a professor of marketing at the Wharton School at the University of Pennsylvania and for the last 15 years has studied how social influence works and how it drives products and ideas to catch on. But how do we get our message to the right recipients? And above all, why is one message more likely to be talked about than another? ![]() Personal recommendations lead to higher conversion rates than any other form of advertising. Therefore, it's really important that we make sure people talk about our businesses in the right way. One thing I think all business owners will agree on is that word of mouth is incredibly important. ![]()
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